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What a year it has been! As we clinked our glasses to the start of 2020, nobody could have predicted the sheer disruption the pandemic would cause. In this article, we highlight five key trends affecting retailers over this Christmas shopping period and beyond. #1 MOBILE APPS WILL BECOME MORE POPULAR With many consumers forced […]

The Growing Role of Online Marketplaces in the Roaring Twenties

18
Nov

In this new normal, where online shopping is increasingly a necessity rather than a choice, online marketplaces have become a habitual shopping destination for a wider audience, including those consumers that were initially more hesitant about exploring the world of online marketplaces.

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In this new normal, where online shopping is increasingly a necessity rather than a choice, online marketplaces have become a habitual shopping destination for a wider audience, including those consumers that were initially more hesitant about exploring the world of online marketplaces.  MARKETPLACE SUCCESS AND TOP PLAYERS In 2019, online sales via marketplaces accounted for 57% of […]

Recommerce: A Flourishing Ecommerce Trend

6
Nov

While Black Friday 2020 is expected to be the most profitable shopping event to date, many brands and retailers are also adopting and implementing a new selling trend, recommerce, which involves the exact opposite action implied in Black Friday: labels buy back second-hand items from consumers.

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While Black Friday 2020 is expected to be the most profitable shopping event to date, many brands and retailers are also adopting and implementing a new selling trend, recommerce, which involves the exact opposite action implied in Black Friday: labels buy back second-hand items from consumers. THE RECOMMERCE ORIGINS Even though recommerce seems like a […]

Encouraging Healthier and More Eco-Friendly Consumer Behaviour

21
Oct

Even when health becomes the top priority for consumers, environmental concerns are increasingly at the forefront of consumer minds, according to new research. The latest survey by GlobeScan, in collaboration with CVS Health, IKEA, PepsiCo, Visa, and WWF International (27,000 consumers, 27 countries) highlights that Covid-19 has strengthened the importance of changing behaviour in order to have a healthier life and more eco-friendly future…

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Even when health becomes the top priority for consumers, environmental concerns are increasingly at the forefront of consumer minds, according to new research. The latest survey by GlobeScan, in collaboration with CVS Health, IKEA, PepsiCo, Visa, and WWF International (27,000 consumers, 27 countries) highlights that Covid-19 has strengthened the importance of changing behaviour in order […]

Master Global Marketplace Trading with Pentagon

24
Sep

2020 is the Year of the Marketplace. With more than 50% of online sales now made on marketplace channels, this year we’ve seen consumer behaviour shift in a few days to shopping habits that retail analysts would have anticipated to take decades…    

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2020 is the Year of the Marketplace. With more than 50% of online sales now made on marketplace channels, this year we’ve seen consumer behaviour shift in a few days to shopping habits that retail analysts would have anticipated to take decades. The growth opportunity for brands and retailers to expand across international borders with […]