Social shopping is a rising trend which is characterised by consumers making purchase decisions based on reviews, recommendations and social media posts about a product. Users can utilize social media networks in an effort to recommend and share various products or services to their family, friends or other internet users. Such behaviour is certainly on the increase – with many marketplaces attempting to blend commerce and social media in order to drive revenue.
What is Social Shopping? Social shopping is a rising trend which is characterised by consumers making purchase decisions based on reviews, recommendations and social media posts about a product. Users can utilize social media networks in an effort to recommend and share various products or services to their family, friends or other internet users. Such […]
With global warming and climate change initiatives drawing more attention globally, the demand for goods aligned with sustainability regulations and circular buying cycles has never been greater. Etsy has ballooned into the fourth-largest marketplace in the world in a short amount of time – with the number of active buyers rising from 9.32m in 2012 to 81.9m in 2020. Similarly, Depop has a cult-like following amongst Gen Z, hunting for hidden gems and upcycled custom pieces.
With global warming and climate change initiatives drawing more attention globally, the demand for goods aligned with sustainability regulations and circular buying cycles has never been greater. Etsy has ballooned into the fourth-largest marketplace in the world in a short amount of time – with the number of active buyers rising from 9.32m in 2012 […]
