The Rise of Social Shopping & How Marketplaces Facilitate this Growing Consumer Trend
Social shopping is a rising trend which is characterised by consumers making purchase decisions based on reviews, recommendations and social media posts about a product. Users can utilize social media networks in an effort to recommend and share various products or services to their family, friends or other internet users. Such behaviour is certainly on the increase – with many marketplaces attempting to blend commerce and social media in order to drive revenue.
The pandemic has fueled an offline-to-online shift and driven exponential growth across the global ecommerce sector, growth which is likely to continue even in a return to normalcy, according to Forbes. In fact, experts forecast that half of the absolute value growth for the global retail sector over the 2020-2025 period will be driven by digital ecommerce. In this rapid shift, the US, being the third-largest online market worldwide and the homeland of online marketplace giants, will play an essential role.
5 INTERESTING ECOMMERCE TRENDS HAPPENING IN CHRISTMAS 2020
What a year it has been! As we clinked our glasses to the start of 2020, nobody could have predicted the sheer disruption the pandemic would cause. In this article, we highlight five key trends affecting retailers over this Christmas shopping period and beyond.
While Black Friday 2020 is expected to be the most profitable shopping event to date, many brands and retailers are also adopting and implementing a new selling trend, recommerce, which involves the exact opposite action implied in Black Friday: labels buy back second-hand items from consumers.
We Are Pentagon is proud to announce the opening of its third UK warehouse to support retailers on a mission to expand their online sales. The new warehouse, situated in Derbyshire enables the Pentagon team to enhance the support given to brands and retailers while crucially streamlining the fulfilment of products purchased from Pentagon’s own Arcade store.