We Are Pentagon are proud to announce we have launched one of the early pilot TikTok Shops with the Frasers Group (Flannels, Sports Direct). The Frasers Group are now able to offer products natively on their TikTok Shop displayed on their profile, mentioning these products in live streams and in-feed videos.
The ecommerce event season is gearing up, so we thought it would be helpful to provide you with a list of the most interesting industry events to attend in 2016. Today, we are providing an overview of the top ecommerce events taking place this February. 1. THE DELIVERY CONFERENCE When: 2nd February 2016 Where: Park […]
Savvy shoppers are increasingly looking for great deals and better bargains online. This means that limited-time sales events, such as flash sales and single-day shopping events, are expected to become even more popular this year. As part of your 2016 ecommerce strategy, you should look to incorporate the concept of time-limited sales events in order […]
Ecommerce players are gearing up for a promising year; but if you really want gain a competitive edge in 2016 and provide an extraordinary customer experience, you need to take the time to develop all key aspects of the online shopping journey. So, as well as strengthening your mobile and personalisation strategies, you should also […]
As online shoppers become more tech savvy and time-scarce, preference-based shopping experiences are expected to post a strong growth. It’s no surprise then, that in 2015, we saw a greater number of online retailers making the first steps towards incorporating personalisation features into their ecommerce strategies. However, ecommerce players hoping to gain a significant competitive […]
Over the holiday shopping season, it became clear that m-commerce isn’t showing any signs of slowing down! With retail sales on mobile devices set to reach $415bn by the end of 2016 and experts suggesting that nearly half of all ecommerce will take place on mobile by 2018, shopping via smartphones and tablets will be […]
2016 is anticipated to be a highly lucrative year for the ecommerce industry, and the Pentagon team have been exploring the most significant trends and innovations that are expected to prevail throughout the New Year. #1. MOBILE WILL DOMINATE With recent statistics showing that 80% of internet users own a smartphone, it’s no surprise that […]