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Protect your brand from Chinese counterfeits


It is no secret that China is the world’s largest ecommerce market, but the prevalence of counterfeit goods can put brands off selling in this lucrative market. This blog explores a few of the steps you can take to protect your brand from Chinese counterfeits.

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Shortly before Christmas it was announced that the U.S. Trade Representative added Alibaba’s C2C online marketplace, Taobao, to a list of “notorious markets” that traffic in counterfeit goods. While Alibaba have recently taken steps to tackle counterfeit sellers, a study by the U.S. Chamber of Commerce found that the Chinese counterfeits industry brings in around […]