The Opportunity of Cryptocurrencies for Cross-Border Trade and Marketplaces
What opportunities would cryptocurrency enable marketplaces trading across borders – if all customers and suppliers were paid in the same currency on an open network? This article will explore the opportunity of cryptocurrencies and what the implementation of them would mean for the e-commerce industry and global trade, including facilitating cross-border trade at speed and without fees along with other benefits.
The Role of Sustainability and Circular Economy in Online Marketplaces
With global warming and climate change initiatives drawing more attention globally, the demand for goods aligned with sustainability regulations and circular buying cycles has never been greater. Etsy has ballooned into the fourth-largest marketplace in the world in a short amount of time – with the number of active buyers rising from 9.32m in 2012 to 81.9m in 2020. Similarly, Depop has a cult-like following amongst Gen Z, hunting for hidden gems and upcycled custom pieces.
What does an average ecommerce marketing budget look like?
Use data to arm yourself with insights on how to allocate your all-important ecommerce marketing budget – and make sure you are investing in the right areas to guarantee the best ROI for your growing business.