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We Are Pentagon Group sells Hemi Connect to Threecolts

21 November 2023
Threecolts today announced the acquisition of Hemi Connect from We Are Pentagon Group. Hemi Connect is a global marketplace integration tool, giving sellers direct access to a global network of leading online marketplaces from Amazon to Zalando.


As the technology platform at the heart of the We Are Pentagon Group, Hemi Connect was built to optimise the service businesses of the wider Group that is managing some of the largest brands on marketplaces including, Next, Puma, BMW and many more. Headquartered in London and built in Bulgaria, Hemi Connect has processed more than $800 million worth of transactions since inception, and was one of the first Western integrators to connect to marketplaces in countries like Japan and Korea.


Speaking about the transaction, Pentagon CEO, Laurence Guy said, “I am incredibly proud of the whole team for conceptualising, building and supporting the Hemi platform, which now processes one order every few seconds. I am looking forward to seeing the platform scale under the stewardship of Threecolts. I know it is in safe hands”.


Yoda Yee, CEO of Threecolts, commented, “Hemi is a very robust platform with a great team, and we know our customer base is looking for a global integration platform that can accelerate their marketplace growth. We look forward to further developing the platform’s SaaS capabilities over the coming months, and making it an integral part of our cloud suite of solutions”.



Threecolts is building the most comprehensive marketplace management platform for consumer goods businesses. Headquartered in the US but operating globally, Threecolts has made 18 acquisitions in the last 24 months and now has a customer base of tens of thousands of marketplace sellers, ranging from mom & pop sellers to leading global brands like Samsung, Panasonic, and L’Oreal.



We Are Pentagon Group is a market leading service provider that helps brands and retailers work with each other. Founded in 2009, the Company has built centres of excellence in Bulgaria that help mainly UK businesses thrive on marketplaces through a combination of project management, data optimisation, merchandising, customer service, trading and other bolt on services that drive sales.



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