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Pentagon have launched Sports Direct on multiple online marketplaces worldwide learn more

Coty is one of the world’s largest beauty companies. learn more

Dixons Carphone is the largest consumer electrical, mobile and services retailer in Europe learn more

Pentagon boosted Ann Summers global brand presence by launching them on eBay in six international markets learn more

Cotton Traders' brand feel, messaging and culture have been successfully replicated on Amazon UK learn more

Euro Car Parts is the number one supplier of car parts and accessories in the UK & IRE. learn more

Pentagon helped Halfords double their inventory and GMV on eBay UK within the course of a year learn more

Sports Shoes are the UK’s number 1, award-winning, online retailer for sports apparel. learn more

Pentagon has fully replicated the Kitbag website on eBay and Amazon UK learn more

"The Pentagon team are young and dynamic and have an impressive range of language capabilities, which was a massive help as we rolled out our international marketplace stores with them."
- Matthew Gratze, ex-Head of Ecommerce at Ann Summers

Case study


Pentagon boosted Ann Summers global brand presence by launching them on eBay in six international markets

Provided pro-active account management to drive marketplace success – sales increased more than six times during the course of one year after being launched on eBay UK

Defined cross-border trade roadmap and translate product listings – launched six international eBay channels including Germany, France, Italy, Spain, US and Australia, increasing international brand awareness

Worked in closely with Ann Summers representatives to fully understand brand messaging and product offering - now seen as one of the most innovative marketplace sellers in a category that is still very challenging and product-sensitive

In the 4th year of managing Ann Summers's marketplace activities

“Pentagon has a learning culture within their business, which means they are constantly improving the services they offer to us, guaranteeing continuous revenue growth and customer satisfaction. We fully trust their knowledge and expertise to drive our online success across global marketplaces.”
- Paul Hurst, Head of Online & Site Optimisation at Cotton Traders

Case study


Cotton Traders' brand feel, messaging and culture have been successfully replicated on Amazon UK

Delivered excellent customer service, enhanced listings quality and expanded inventory on eBay UK – resulted in significantly improved defect rate from 10% to 2%

Delivered steady month-on-month increases on Amazon UK sales – as a result Cotton Traders are looking to launch on new international marketplaces

Launched a PPC campaign on Amazon – ensured highest return on investment by carefully selecting relevant keywords and adjusting bids

In the 3rd year of managing Cotton Traders' marketplace activities

"Pentagon have continually provided us with best-in-class store and inventory management services. They have also supported us to implement strategic and technical innovations that have enabled Euro Car Parts to consistently record the highest sales on eBay UK across the entire Car Parts & Accessories category.”
- Patrick McDonnell, Digital Marketing Manager at Euro Car Parts

Case study


Over five years working with We Are Pentagon, Euro Car Parts' omni-channel strategy has seen them expand onto multiple marketplaces, across 6 domestic and international territories, cementing and growing their online brand presence and consumer reach.

Supported heavy customisation of inventory management tool – enabled upload of entire high-volume product catalogue

Optimised products according to best category-specific practice

Launched click & collect through existing store network back in 2013

Introduced ‘eBay Now’ in collaboration with Shutl – innovative logistics solution enabling 90-minute delivery

"We were impressed by how Pentagon had acquired such a strong client list in a relatively short period, particularly in the automotive sector. It is important for Halfords to work with a trusted partner"
- Rachel Bartholomew, Digital Project Manager at Halfords

Case study


Pentagon helped Halfords double their inventory and GMV on eBay UK within the course of a year

Introduced click & collect on eBay – now rated as having the highest click & collect adoption for any seller using their own store network

Implemented merchandising and customer service best practices – since store re-launch Halford’s has retained eBay's highest Top Rated Seller status and has seen monthly GMV double

Delivered hassle-free integration to internal systems to enable products to be traded and processed seamlessly by existing systems – launched more than 15,000 products on eBay UK

In the 3rd year of managing Halford's marketplace activities

“The Pentagon team are extremely knowledgeable, responsive and always keep up-to-date with all the latest marketplace trends, allowing us to stay ahead of the curve and comply with any new changes. We are now looking to expand outside the UK and fully intend to make the most of Pentagon’s vast experience of expanding into new markets.”
- Chris Hiam, Marketplaces Executive at Kitbag.com

Case study


Pentagon has fully replicated the Kitbag website on eBay and Amazon UK and is now raising brand awareness throughout Europe and Australia.

Launched promotional deals, banners and campaigns on eBay and Amazon

Delivered seamless integration to marketplace platforms – resulted in Kitbag’s most straightforward and rapid online integration

Supply speed to market - new product launches are optimised and listed on marketplace channels within a few days, in some cases a few hours

In the 3rd year of managing Kitbag's marketplace activities

"The Pentagon commercial model is shared risk, which means they believe in themselves and are always looking to drive Sports Direct into new marketplaces."
- Niall Sutherland, Head of Ecommerce at Sports Direct

Case study


Pentagon have launched Sports Direct on multiple online marketplaces worldwide

Delivered strategic improvements turning online marketplaces into highly successful and lucrative retail platforms – sales increased more than four times over the course of one year

Replicated brand feel and messaging on marketplaces through specialist in-house customer service and design resource – consistent customer experience delivered across all retail channels

In the 4th year of managing Sports Direct's marketplace activities

"Pentagon helped shape our go to market strategy and once ready they were agile and acted with speed to make it happen. Since launch they have been like an extension of my team, always on call to answer our questions and even anticipating our needs. They continue to partner with us to challenge the marketplace to enable us to grow together whilst understanding of the commercial impact to us."
- Charles Oades, Director of New Business Models at Coty

Case study


Coty is one of the world’s largest beauty companies, home to global iconic consumer brands such as Max Factor, Rimmel and Covergirl, alongside luxury brands including Calvin Klein, Hugo Boss & Gucci. We Are Pentagon launched Coty onto its first online marketplace in 2020, as it embraces the opportunity of reaching more consumers through marketplaces, and continues to innovate and inspire as a leader in the beauty industry.

Case study


Dixons Carphone is the largest consumer electrical, mobile and services retailer in Europe, with Currys PC World and Carphone Warehouse familiar high-street brands which are present in eight countries. Already a giant on marketplace, We Are Pentagon partnered with Dixons Carphone in 2020, supporting a migration from their previous services provider to that of Pentagon’s Managed Service solution and proprietary integration software. Our expertise and experience in enabling complex marketplace integrations, and our account end-to-end management services is on show and trusted by market-leading brands and retailers such as Dixons Carphone.

"Pentagon's solution has people at the heart of it, and their pro-active approach, years of experience and robust service model have effectively boosted our visibility as well as increasing sales. Retail is fundamentally a people business."
- Brett Bannister, Head of Ecommerce at Sportshoes

Case study


We Are Pentagon proudly partner with Sports Shoes enabling them to grow their market-leading status onto marketplaces in territories across the world, including the UK, France, Spain, Italy, Germany and the US. More recently We Are Pentagon have launched Sports Shoes into New Zealand and Australia where the opportunity to unlock further growth continues to rise.

Optimised eBay store using best practises – resulted in instantaneous increase in visibility and more than 200% increase in sales since re-launch

Expansion into new markets through eBay cross-border trade programme

Launched new international marketplace stores - international sales now account for 50% of total marketplace sales

In the 10th year of managing Sports Shoes' marketplace activities

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