We have our fingers on the pulse of global retail

Threecolts today announced the acquisition of Hemi Connect from We Are Pentagon Group. Hemi Connect is a global marketplace integration tool, giving sellers direct access to a global network of leading online marketplaces from Amazon to Zalando.

We Are Pentagon are proud to announce we have launched one of the early pilot TikTok Shops with the Frasers Group (Flannels, Sports Direct). The Frasers Group are now able to offer products natively on their TikTok Shop displayed on their profile, mentioning these products in live streams and in-feed videos.

Singles’ Day is the biggest shopping day in the world led by the Chinese ecommerce giant Alibaba, taking place every year on the 11th November. As the day is right around the corner, brands and retailers are preparing their offerings in anticipation of the momentous event. With Singles’ Day up to a record $115 billion last year in 2020, will 2021 make a new record? How has shopping changed from 2020 (almost entirely online due to lockdowns) to 2021? What should brands and retailers take note of this year? What are the best practices for them to succeed? This article will take a closer look at Singles’ Day, first defining what it is before exploring the wider questions as well as key insights and takeaways for sellers and retailers alike.

Social shopping is a rising trend which is characterised by consumers making purchase decisions based on reviews, recommendations and social media posts about a product. Users can utilize social media networks in an effort to recommend and share various products or services to their family, friends or other internet users. Such behaviour is certainly on the increase – with many marketplaces attempting to blend commerce and social media in order to drive revenue.

In this new normal, where online shopping is increasingly a necessity rather than a choice, online marketplaces have become a habitual shopping destination for a wider audience, including those consumers that were initially more hesitant about exploring the world of online marketplaces.