We Are Pentagon are proud to announce we have launched one of the early pilot TikTok Shops with the Frasers Group (Flannels, Sports Direct). The Frasers Group are now able to offer products natively on their TikTok Shop displayed on their profile, mentioning these products in live streams and in-feed videos.
We explore the ecommerce opportunities for fashion accessories in India, highlighting the online markets for watches, eyewear and handbags.
India is the fastest growing online retail country in the Asia-Pacific region, with ecommerce sales having grown dramatically from USD 2.3 billion in 2012, to an estimated USD 17.5 billion in 2015. Although India’s ecommerce market is still maturing, the number of online shoppers in the country is expected to reach 41 million by 2016, […]
We explore the online opportunities for jewellery in Asia, highlighting the markets of India, China, Singapore and Indonesia.
As with other industries in Asia, such as ‘online groceries’ and ‘online health and beauty’, the online market for jewellery has emerged as one of the most dynamic and fastest growing segments in the region. Hugely driven by the increasing internet penetration and rising disposable income of Asian consumers, this ecommerce category has displayed the […]
We explore which online marketplaces represent the most lucrative sales channels for fashion brands in France.
France is considered one of the most renowned names in the global market for clothes and accessories, and Paris is often referred to as the ‘fashion capital of the world’. So it is no surprise that when it comes to online shopping, ‘fashion’ is one of the most popular ecommerce categories in the country, providing […]
We explore why shoppers from older generations are an important consumer group for ecommerce and how online retailers can cater to their needs.
OLDER GENERTATIONS: AN IMPORTANT TARGET GROUP FOR ECOMMERCE DIRECTORS Millennials are generally the most favoured and widely targeted group of ecommerce shoppers. They are tech savvy, have grown up with the internet and are most likely to shop online on the go via a mobile device. However, older generations, in this case people over the […]