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10 most popular online marketplaces in India

27 September 2016

With more than 50 million online shoppers, an internet population that is set to surpass half a billion by 2018, and Y-o-Y growth of 68%, India is not only the fastest developing ecommerce industry in the Asia-Pacific region, but it is also one of the fastest growing online markets worldwide!

If you are looking to expand into India, we have provided a short overview of the 10 most popular online marketplaces in the country that you should explore to help boost your cross-border success.



Amazon has been one of the world’s leading online retailers for more than two decades, and in 2013 they launched their native Indian site. In less than three years, the marketplace has managed to build an excellent reputation among Indian consumers and retailers, and now offers more than 40 million products, across 42 categories, from over 100,000 merchants.

Amazon India is currently the preferred shopping destination for online shoppers across different product verticals, with fashion and electronics being among the most popular products on the platform. The company’s well-developed delivery and logistics network also make Amazon extremely well-positioned to serve Indian online shoppers, located primarily in 2nd and 3rd tier cities.


Launched back in 2007, Flipkart prides itself on being India’s first billion dollar ecommerce company and the leading marketplace in India, with more than 40% share of the local market and over 23 million unique visitors per month.

The marketplace is among the top five most visited websites in India, offering more than 30 million products across 70 different categories.


Myntra is India’s leading online platform for fashion and lifestyle products. Founded in 2007 and acquired by Flipkart in 2014, Myntra offers more than 200,000 products from over 1,300 international brands, and receives more than 90 million monthly visits.

With its strategic focus on providing a seamless shopping experience, by merging content and commerce, while targeting 16-25’s through an exceptional mobile experience, Myntra’s sales are expected to grow more than five times over next few years, reaching up to $1.74bn by 2018.


Founded in 2010, Snapdeal is one of the largest online marketplaces in India and also one of the fastest growing ecommerce companies in the country, having partnered with major players such as Alibaba Group and eBay Inc.

With a wide assortment of over 30 million products across 800 categories, from over 125,000 regional, national, and international brands and retailers, Snapdeal is the preferred shopping destination for internet users across the country and delivers to more than 6,000 towns and cities in India.


Jabong aims to provide good quality branded products in the fashion and lifestyle categories. In July 2016, Jabong was acquired by Indian ecommerce leader, Flipkart, through its fashion unit Myntra.

Currently, Jabong offers more than 2,000 brands and over 200,000 styles of products in the fashion and lifestyle categories, including apparel, footwear, fashion accessories, beauty products, fragrances, home accessories, and others.


Being one of the leading global marketplaces for more than 20 years, eBay launched their Indian site in March 2005, through the acquisition of technology platform.

Providing Indian consumers with a secure shopping platform and efficient payment system, eBay India offers a wide range of products across various categories, including art & antiques, apparel, Bollywood, books & magazines, consumer electronics, health & beauty, toys & baby, and many more.

SHOPCLUES.COM is an online marketplace that was originally founded in California’s Silicon Valley in 2011, but is now headquartered in Gurgaon, India.

Currently, the marketplace enjoys over 12,000 registered merchants, offers more than 200,000 products across various categories to over 42 million visitors every year, and is available across 9,500 locations in the country.


HomeShop18 is the pioneer in TV shopping in India. In 2008 it launched the first 24-hour home shopping TV channel in the country, and then integrated it into a full shopping experience by launching HomeShop18 marketplace and HomeShop18 mobile app.

By catering to the wide Indian customer base through television, online and digital medium, and offering a wide portfolio of products, including electronics, apparel, home appliances, kitchenware, health products, and many more, HomeShop18 is undoubtedly one of the most innovative selling platforms in India.


Launched in 2009, is an Indian online shopping portal that enjoys a registered user base of more than 1.5 million people, and offers products from more than 250 brands and retailers.

Having started as a specialist platform in home and fashion, Yebhi has now expanded its portfolio to include a wide range of products, including electronics, mobile accessories, jewellery, books and many others.


Launched in 2008 and headquartered in Mumbai, Naaptol was initially established as a price comparison service and product research marketplace.

Today, Naaptol has evolved to become a leading online shopping website that provides online shoppers with a simple checkout process, smooth shopping experience and a variety of products to choose from, including apparel, consumer electronics, mobile phones, home furnishing, kitchen appliances, and many others.

Do you want to discover more about the opportunities of selling in India? Get in touch with the Pentagon team today!

The Indian Ecommerce Landscape


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