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WE HAVE OUR FINGERS ON THE PULSE OF GLOBAL RETAIL

The Rise of Social Shopping & How Marketplaces Facilitate this Growing Consumer Trend

14
Sep

Social shopping is a rising trend which is characterised by consumers making purchase decisions based on reviews, recommendations and social media posts about a product. Users can utilize social media networks in an effort to recommend and share various products or services to their family, friends or other internet users. Such behaviour is certainly on the increase – with many marketplaces attempting to blend commerce and social media in order to drive revenue.

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The Role of Sustainability and Circular Economy in Online Marketplaces

7
Sep

With global warming and climate change initiatives drawing more attention globally, the demand for goods aligned with sustainability regulations and circular buying cycles has never been greater. Etsy has ballooned into the fourth-largest marketplace in the world in a short amount of time – with the number of active buyers rising from 9.32m in 2012 to 81.9m in 2020. Similarly, Depop has a cult-like following amongst Gen Z, hunting for hidden gems and upcycled custom pieces.

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MEET ONBUY: THE WORLD’S FASTEST GROWING MARKETPLACE

3
Sep

This week OnBuy announced 600% revenue growth for the second year running, having also revealed 24,000% GMV growth at the end of this fiscal year – just four years after the marketplace launched. With such extraordinary results as the marketplace continues to go from strength to strength and an exclusive ITV advertising campaign in the bag, I caught up with OnBuy Founder and CEO, Cas Paton to discover the secret behind the marketplace’s success.

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Discover our brand new turnkey marketplace solution

25
Aug

Innovation has always been at the heart of the We Are Pentagon Group, and we continuously evaluate how we can help our clients accelerate their online growth.

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Meet Fruugo: the marketplace on a mission to simplify cross border trade

6
Aug

For brands and retailers looking to expand internationally, online giants such as Amazon and eBay are often the first marketplaces which spring to mind. But what other key marketplace players can help you sell online?

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Let us develop a tailored solution for your business that will help you reach new international customers and grow your global sales.

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