Getting Ready for Singles’ Day 2021 – Will Chinese Marketplaces Strike New Record-Breaking Sales?
Singles’ Day is the biggest shopping day in the world led by the Chinese ecommerce giant Alibaba, taking place every year on the 11th November. As the day is right around the corner, brands and retailers are preparing their offerings in anticipation of the momentous event. With Singles’ Day up to a record $115 billion last year in 2020, will 2021 make a new record? How has shopping changed from 2020 (almost entirely online due to lockdowns) to 2021? What should brands and retailers take note of this year? What are the best practices for them to succeed? This article will take a closer look at Singles’ Day, first defining what it is before exploring the wider questions as well as key insights and takeaways for sellers and retailers alike.