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We have our fingers on the pulse of global retail


30 August 2016


Amazon Germany is the fifth most visited website in Germany and one of the most popular online stores, alongside eBay and Otto. Amazon’s success in the country is due to its excellent global reputation, Fulfilment by Amazon (FBA) delivery options, a mobile first strategy, excellent customer service and robust levels of security.

Together with its third party vendors, Amazon Germany is extremely well positioned to serve the country’s highly demanding and tech-savvy consumer base, by offering a wide range of products across various categories, including books, computer & electronics, home & garden, children’s toys, health & beauty, sports & outdoor, and many more.


Germany is the 2nd largest and one of the most mature ecommerce markets in Europe, only behind the UK. The industry is expected to reach is much as €66.9bn by the end of 2016, with online shoppers accounting for 77% of all internet users.

Germany’s tech-savvy consumers are already confident when purchasing online and mobile commerce is an increasingly important factor to Germany’s continued online growth. Smartphone penetration is expected to exceed 70% by the end of the year, with apparel and consumer electronics being the most commonly purchased products from ecommerce platforms.

Cross-border trade is another key trend that is expected to shape the ecommerce market in Germany, since it is the third most active country worldwide, with regards to both online imports and exports after the US and the UK.


As the leading experts in global marketplaces, Pentagon can accelerate your international growth by setting up and managing your store directly on Amazon Germany.

We provide a technical advisor to manage the integration between your brand and Amazon Germany, and an account manger will oversee the day-to-day running of your branded store. We optimise your product titles and boost sales through platform deals, translate all product descriptions and titles to match local language expression, and deliver expert ecommerce customer service to help deliver an excellent customer experience.

Talk to a member of our team today to find out how we can increase your international sales! Email:, call: +44 (0)20 8940 5392 or visit us

The Opportunities of Selling on Amazon Germany


Let us develop a tailored solution for your business that will help you reach new international customers and grow your global sales.

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