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We have our fingers on the pulse of global retail


7 April 2016


India is the 2nd most populous country in the world, only after China, and Amazon India is one of the most popular online marketplaces in the country. Being one of the world’s leading online retailers for more than two decades, Amazon launched their Indian site in June 2013. In less than three years, the marketplace has managed to build an excellent reputation among Indian consumers and retailers, now offering more than 40 million products across 42 categories, and has over 100,000 merchants selling on the platform.


With more than 50 million online shoppers and internet population that is set to surpass half a billion by 2018, India is not only the fastest developing ecommerce market in the Asia-Pacific region, but it is also one of the fastest growing online markets worldwide!

Driven by the healthy economic growth, increasing internet and mobile penetration, and rising personal disposable income of Indian consumers, online sales in India are expected to reach $29bn by 2017 and will continue to grow reaching a staggering $100bn by 2021. 35% of this growth is expected to be driven by the fashion category, and currently, apparel, accessories and mobile electronics are the most sought after product by Indian consumers.

With Indian shoppers’ demand for greater variety and international brands rising, as well as their growing confidence in purchasing from foreign retailers, cross-border trade is a key factor that will increasingly shape the ecommerce landscape in country.

Mobile also plays an important role in the Indian ecommerce market, having grown by 100% over the last two years, and as much as 70% of all Indian online shoppers are expected to purchase from mobile over the next few years.


With its well-developed delivery and logistics network, excellent customer service infrastructure and mobile strategy, Amazon is extremely well-positioned to reach and serve India’s vast consumer base, located primarily in 2nd and 3rd tier cities.

To further support international sellers, Amazon India provides guidance on cross-border trade compliance, arranges all international and domestic logistics, and clears customs.

Amazon India is the preferred shopping destination for shoppers across different product groups, but fashion and electronics are among the most popular products on the platform, so retailers specialising in these categories are likely to be most successful when selling on Amazon India.


You can of course sign up as a seller directly on Amazon India, or as market leading experts in global online marketplaces, Pentagon can accelerate your international growth by setting-up and managing your store on the platform.

We will provide a technical advisor to manage the integration between your brand and Amazon India, an account manger to oversee the day-to-day running of your branded store, optimise product titles and boost sales through platform deals, a translations service to align all product descriptions and titles with local language nuances, and customer services support to ensure the expectations of local shoppers are met.

Talk to a member of our team today to find out how we can increase your international sales! Email:, call: +44 (0)20 8940 5392 or visit us

The Indian Ecommerce Landscape


Let us develop a tailored solution for your business that will help you reach new international customers and grow your global sales.

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