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GEARING UP FOR RIO 2016: HOW ONLINE PLAYERS ARE USING THE SUMMER OLYMPICS TO PROMOTE BRANDED PRODUCTS

2 August 2016

With the long-awaited Olympics in Rio de Janeiro kicking off in just three days, ecommerce players have already seen their customers caught up in the spirit of this major sporting event. So, it is no surprise that online merchants are taking this opportunity to capitalise on the increased interest in active and leisurewear that the Summer Olympics has sparked, by promoting branded products such t-shirts, bags and even key chains.

Today we are exploring some key examples of how brands and marketplaces are jumping on the Rio 2016 bandwagon, to help you boost future online traffic.

LAUNCH LIMITED OLYMPICS 2016 PRODUCT LINES

Ralph Lauren is one of the brands that are making the most out of this year’s Olympic Games. As well as taking pride in creating the closing ceremony uniforms for the official US Olympic team, and featuring famous athletes in their promotional campaigns, Ralph Lauren has also made their official Olympics product line available to online shoppers.

To further engage customers, the company has also added a personalisation feature to their website, which allows online shoppers to create their own version of the official US team polo shirt or sweatshirt, by adding their names and choosing a preferred colour.

 

Similarly, Adidas and leading English fashion designer Stella McCartney have launched a limited line of ground-breaking performance wear that Team GB and Paralympics GB’s greatest sport stars will wear as they compete at the Rio 2016 Olympic Games.

This product line might soon become available to online shoppers – so watch this space!

 

MARKETPLACES ARE JUMPING ON THE OLYMPICS BANDWAGON

Not ones to be left at the starting blocks, online marketplaces are also actively incorporating the Olympics into their sales strategy, by introducing dedicated Rio 2016 shops and theme storefront designs.

eBay

eBay has opened a dedicated Olympics 2016 shop, collecting some of the most popular and sought after Rio 2016 branded items in one place, such as key chains, pins, caps, mugs, badges and many others.

MercadoLibre

Leading Brazilian marketplace,MercadoLibre, is also getting its customers in the Olympics mood, by offering a full range of Rio 2016 branded products that no true Olympics fan can go without – from branded t-shirts and flip-flops, to limited edition coins and event passes.

Dafiti

Dafiti, another Brazilian marketplace, is also capitalising on the Olympics momentum by targeting fans with a wide selection of Rio 2016 branded hoodies, t-shirts, vests, flip-flops, sports tights and many other branded goods.

The Opportunities of Selling on MercadoLibre

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