26th October, 2016: Pentagon is delighted to announce the launch of our client Pia Rossini on leading Polish ecommerce site, Allegro! The Italian inspired company is focused on providing chic, on-trend, wearable fashion accessories to customers across the world, and is already selling through prestigious department stores, buying groups and on multiple ecommerce channels, with plans to open up a further nine international markets in the coming months.
Pia Rossini saw Allegro as a great opportunity to test their products in a new market, increase global brand awareness and generate a steady online revenue stream, which would help the company gain a foothold in Poland’s US$2 billion online fashion market. Allegro’s speed-to-market and local consumer knowledge was seen as invaluable to Pia Rossini when launching in Poland.
Allegro is the most popular ecommerce platform in Poland, accounting for 57% of the market share, with 76% of Polish buyers recalling Allegro as their platform of choice for online shopping. The marketplace also boasts significant fashion credentials with a huge 79% of buyers in the fashion category indicating that they would shop on Allegro for their fashion purchases, while 60% declared that Allegro was their preferred fashion retail destination.
Using Pentagon’s fully managed retail model, Pia Rossini’s products have been translated, optimised and automated, enabling the fashion retailer to list goods across multiple online marketplaces. All orders are managed centrally at a UK warehouse, where they are sent directly to the customer through our approved delivery partners. The Pentagon team have also aided the development of an international roadmap, to support Pia Rossini’s continued international expansion.
If you would like to find out more about selling on Allegro or are interested in selling on any of our other global marketplaces, give the team a call on: +44 (0)20 8940 5392, email: email@example.com or find out more at: wearepentagon.com
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