Part of the H&M Group, Afound is an off-price fashion & beauty marketplace launched in 2018. Afound encourages a circular economy by providing unique and limited market-down clothes from a wide variety of third-party sellers. The marketplace currently operates in Austria, Germany, Netherlands and Sweden, and plans to expand further in Europe.
We offer a tailored, comprehensive and scalable turnkey solution that allows businesses of all sizes to customise the level of support needed. We Are Pentagon provides a full set of services to remove the hassles of integrating and selling successfully on Afound marketplace.
Logistics and returns
Multilingual customer service
Reporting and analysis
Prepare submissions for shopping events hosted by the marketplace
We Are Pentagon is a technology and service provider with a mission statement to help businesses drive global sales across online marketplaces. With our team of over 200 ecommerce specialists, more than a decade of experience and understanding of both traditional and emerging marketplaces worldwide, combined with our end-to-end solution, we accelerate your international brand growth by removing the barriers to cross-border trade.
We provide a consultative approach and deliver a tailored end-to-end solution which achieves your domestic and global objectives.
We work closely with your technical team to deliver a smooth integration, providing immediate access to marketplace channels via our innovative integration technology.
We optimise and translate your product assets according to the platform’s best practice, and continually monitor the product performance to boost your sales and pinpoint areas for growth.
We collaborate closely with global marketplaces to act in line with local compliance, while securing the best commercial terms for your business.
We handle all international shipping and returns via our local warehouses, taking care of the final mile to ensure a smooth delivery of your products to local customers.
We focus on driving your sales by tapping into native marketplace promotions, optimizing product pages and delivering multi-lingual customer service to buyers.
We are always looking to accelerate your online growth by opening up new, affluent markets, and alerting you where there is consumer demand for your products.
“Pentagon helped shape our go to market strategy and once ready they were agile and acted with speed to make it happen. Since launch they have been like an extension of my team, always on call to answer our questions and even anticipating our needs. They continue to partner with us to challenge the marketplace to enable us to grow together whilst understanding of the commercial impact to us.”
— Charles Oades, Director of New Business Models at Coty
“The Pentagon commercial model is shared risk, which means they believe in themselves and are always looking to drive Sports Direct into new marketplaces.”
— Niall Sutherland, Head of Ecommerce at Sports Direct
"Pentagon are an extremely valuable extension to our ecommerce team. From day one, they have been proactive in developing our marketplace offer, from surfacing new inventory, to optimising existing inventory. Pentagon have helped us to get the most out of our marketplace strategy, and have been crucial in times of hitting growth objectives, and navigating marketplace trading policies, to minimise trading and sales risks."
— Mark Barclay, Group Ecommerce Manager at The Parts Alliance
“Pentagon has a learning culture within their business, which means they are constantly improving the services they offer to us, guaranteeing continuous revenue growth and customer satisfaction. We fully trust their knowledge and expertise to drive our online success across global marketplaces.”
— Paul Hurst, Head of Online & Site Optimisation at Cotton Traders
“The Pentagon team are extremely knowledgeable, responsive and always keep up-to-date with all the latest marketplace trends, allowing us to stay ahead of the curve and comply with any new changes. We are now looking to expand outside the UK and fully intend to make the most of Pentagon’s vast experience of expanding into new markets.”
— Chris Hiam, Marketplaces Executive at Kitbag.com