Transforming Social Engagement into Sales Growth

At Pentagon, we’re dedicated to helping brands connect authentically and convert audiences into loyal customers on TikTok. With a deep understanding of TikTok’s unique culture, trends, and commerce tools, we enable brands to drive real business outcomes through creative, data-driven social commerce strategies.

Already working with brands like Puma and Sports Direct and with 15 years of experience operating stores for over 200 brands on marketplaces, Pentagon is well positioned to help brands navigate TikTok's ever-evolving platform.

Pentagon is proud to manage the TikTok Shop for leading brands including Puma UK and Sports Direct.

We understand the nuances of TikTok, from algorithm insights and content strategies to leveraging the latest in e-commerce tools, ensuring your brand stays ahead of the curve. Partnering with Pentagon means equipping your brand with the expertise, tools, and strategies needed to thrive on TikTok’s dynamic platform. Whether you’re just starting or looking to scale, we’re here to help you achieve measurable success.

We are a certified TikTok Shop Partner, recognised for our commitment to excellence in social commerce. We have a strong track record across all major categories in ecommerce. Our strategy is data driven, backed up by insights ensuring impactful results. As a full service provider, we can manage the end to end process of selling on TikTok shop from technical integration right the way through to fulfilment.

A Recent LIVE Shopping Campaign with Puma

Pentagon partnered with Puma to host a LIVE Shopping campaign, driving engagement and sales through interactive, real-time commerce.

Social commerce is the integration of e-commerce functionality directly within social media platforms, enabling users to discover, browse, and purchase products without leaving the platform. This model combines the social aspects of platforms like TikTok where users already spend a significant amount of time engaging with content—with a streamlined shopping experience. Social commerce includes features like in-app shopping, shoppable posts, live-stream shopping events, and influencer-driven marketing, all of which make the shopping process seamless and interactive.

The UK’s social commerce market is expected to experience rapid growth over the next six years, with projections indicating it will more than double by 2028. As of 2024, the UK social commerce sector stands at around £7.4 billion, and it is expected to grow at a compound annual growth rate (CAGR) of 21.2% through 2028, reaching £15.7 billion. This acceleration is driven by several factors, including the popularity of platforms like TikTok, which combines community-driven content and seamless in-app shopping, making it particularly attractive to younger consumers (Gen Z and Millennials) who increasingly prefer social platforms for product discovery and purchase.

Key trends fuelling this growth include the rise of live-stream shopping, a shift toward shoppable posts, and partnerships with influencers who amplify brand reach and drive conversions. An estimated 69% of UK consumers have already made purchases directly through social media platforms, and that figure is set to increase as digital natives embrace new purchasing methods.

Social commerce in the UK is also poised to significantly impact the retail sector, outpacing traditional online retail growth rates by nearly four times. This transformative shift reflects the strategic importance of engaging users directly on social media to enhance the shopping experience through a mix of entertainment and convenience.