Go Live on Debenhams

with our managed solution

A recent Breakfast Briefing event we held with Debenhams at the St. Ermin's Hotel, London, on the 23rd of January 2025.


Debenhams Marketplace offers brands the opportunity to reach a vast, loyal UK customer base with over 300 million annual visits. Known for its heritage in the fashion and beauty industries, Debenhams attracts millions of returning customers, particularly those drawn to beauty and lifestyle products. By selling on Debenhams, brands can leverage this established recognition, capitalise on the traffic, and benefit from association with a trusted UK retail name. Additionally, Debenhams’ multi-category platform enables brands to access new audiences across a variety of interests while benefiting from Boohoo Group’s digital expertise and marketplace expansion initiatives, creating an attractive sales channel with high growth potential.

Main Categories on Debenhams Marketplace:

  • Fashion: including women’s, men’s, and children’s clothing
  • Beauty & Cosmetics: a core area with dedicated beauty memberships and loyal customers
  • Home & Furniture: covering decor, furniture, and kitchenware
  • Sports & Fitness: including activewear and equipment
  • Health & Wellness: focused on wellness products and supplements

These categories align well with the interests of Debenhams’ traditional customer base while allowing brands to expand into additional lifestyle sectors.

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“They’re a trusted business partner who’ve provided invaluable collaboration, guidance and support. We look forward to continuing our strong partnership, building upon our success, and delivering our shared ambitions.”

Team, at Puma

“They’re enablers as well and an extension of our team, who we can lean into to be flexible and responsive to our evolving requirements as we scale and grow. Their complete solution means minimal complexity and our brand, products and customers are in safe hands.”

— Team, at Hoover

“We have now been working with the Pentagon team for 14 months, and the service they offer is very good. We Are Pentagon has also helped us achieve over 1 million in turnover during the first year and has also helped us achieve slightly better margins than the normal marketplace we sell on.”

— Team,

at F&F

“Working with Pentagon has been a simple process and has made it easier to work with new retail partners. Our years of working with them has led to mutual success working with a good team of people.”

Team, at OLPRO

“I cannot praise their services enough. From the outset, their team demonstrated exceptional expertise and dedication, guiding us through every step of optimising our online store.”

— Team,

at ISN

“It is always a pleasure to work with the team at Pentagon. Their service is quick, professional and friendly, and nothing is ever too much trouble.”

— Team, at NEXT

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