Chris Vincent leads multichannel consultancy Practicology, having joined the UK-headquartered firm as its first employee in Australia in 2012. He has two decades of experience delivering digital and technology-enabled change projects for consumer brands.
Chris developed the business in Asia Pacific, before relocating to London to become Global CEO in January 2017.
He has extensive knowledge of retail, technology and international ecommerce developed during his time with Practicology and prior to that as a CIO for retail brands. Having supported the opening and growth of Practicology’s Hong Kong office he has significant expertise in Chinese digital and ecommerce issues.
His prior roles include CIO for Australian fashion retailer Pretty Girl Fashion, Head of Retail IT for surf brand Billabong and CIO for General Pants.
Chris holds a BA (Hons) in Economics & International Development.
Practicology is a strategic multichannel and ecommerce consultancy with offices in London, Hong Kong, Sydney and Melbourne. Our consultants all have experience from working in head office retail roles, and we support our clients with a wide variety of digital challenges; including creating and executing their international ecommerce strategies.
We can assess market opportunities, build commercial models and roll-out plans for brands wanting to sell into international markets online. For those already trading cross-border online we can review the effectiveness of digital sales and marketing channels, team structures and processes. To help our customers fill gaps in their knowledge and capability we also provide bespoke training and expert interim resources.
Our global client list includes American Eagle Outfitters, Canon, Monsoon Accessorize, New Look, Pandora, Rapha, Reckitt Benckiser, Seafolly, Skechers, Ted Baker, Under Armour and Wiggle.
Phone: +44 (0)20 7323 0539