In this new normal, where online shopping is increasingly a necessity rather than a choice, online marketplaces have become a habitual shopping destination for a wider audience, including those consumers that were initially more hesitant about exploring the world of online marketplaces.
We explore which online marketplaces represent the most lucrative sales channels for fashion brands in France.
Ecommerce and cross-border trade are increasingly growing in popularity worldwide, so is the number of online marketplaces. However, few shopping platforms have found a faster route to market than Zalando – Germany’s most popular online platform and one of Europe’s largest fashion retailers.
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