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We have our fingers on the pulse of global retail


23 August 2016


Launched in São Paulo during 2011, Dafiti is currently the largest fashion and lifestyle ecommerce platform in Latin American, with native sites in Brazil, Mexico, Argentina, Chile and Colombia.

Dafiti offers a catalogue of over 125,000 products, with more than 2,000 national and international brands of shoes, clothes, accessories, beauty products, sporting goods and home products. Annual sales exceed $200 million, and in Brazil alone (Dafiti’s main site of operation) the marketplace offers over 900 brands and more than 100,000 products, across six categories.


Brazil is the largest and most mature online market in Latin America, as well as being one of the fastest developing ecommerce industries globally, currently valued at $20bn. Supported by a growing middle class and significant growth in online and mobile access, the ecommerce market in Brazil is expected to reach as much as $40.8bn by the end of 2019.

Brazil is seen as an increasingly attractive destination for online retailers operating across a number of product verticals, since Brazilian consumers are growing in confidence and becoming savvier when it comes to making purchases online. They are looking for a broader selection of quality goods at more competitive prices, while 38% of Brazilians already purchase from international online stores.


Dafiti is very well-positioned to meet the needs of shoppers across Latin America, due to its wide range of fashion and lifestyle products, which are specifically selected to reflect the purchasing preferences of each country it is selling into, as well as providing the added convenience of free shipping and free returns.

The marketplace is also conscious of making sure its merchants have a great selling experience, by providing a secure trading channel, on-going support and marketing opportunities within the platform.


You can of course sign up as a seller directly on Dafiti, however, you will need to invest time and resources in capturing the specifics of the local market.

Alternatively, as leading experts in global marketplaces, Pentagon can accelerate your international growth by setting up and managing your store directly on Dafiti.

We provide a technical advisor to manage the integration between your brand and Dafiti and an account manger will oversee the day-to-day running of your branded store. We optimise your product titles and boost sales through platform deals, translate all product descriptions and titles to match local language expression and deliver expert ecommerce customer services support to help deliver an excellent customer experience.

Talk to a member of our team today to find out how we can increase your international sales! Email:, call: +44 (0)20 8940 5392 or visit us

The Brazilian Ecommerce Landscape


Let us develop a tailored solution for your business that will help you reach new international customers and grow your global sales.

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