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SUMMER PROMOTIONS: WHAT SELLS BEST DURING THE SUMMER MONTHS?

12 July 2016

As the weather heats up, people of all ages are spending more and more time in the open, getting involved in various outdoors activities. Savvy online retailers in the ‘Sports & Leisure’ category are jumping on this summer trend to promote holiday essentials to support active adventures.

CAMPING GETAWAY

Many people choose to go camping in the mountains or the countryside, to spend more time in the nature and escape the heat of the city. This means that outdoor equipment, such as tents, sleeping bags, backpacks, air mattresses, flashlights and outdoor cooking supplies are becoming increasingly popular among online shoppers.

So, it’s a no surprise that the majority of leading online retailers and marketplaces in France, such as eBay France and La Redoute have featured ‘Camping’ as one of the main product categories throughout their store fronts, promotional deals and marketing materials.

CYCLING FEVER

With the Tour De France well under way, cycling is another outdoor activity that is seeing growing popularity among French residents. There has been an increase of interest in all types of cycling equipment, including bikes, helmets, sporting apparel, sunglasses, bike lights, bike racks for vehicles and many others.

So, make sure you are pushing these items as part of your summer campaigns and promotional deals!

LET’S GO HIKING!

Hitting the mountains is another way to escape the summer heat. Whether it’s an amateur mountain hike for the day or a professional expedition, hikers can’t do without their tools. Backpacks, ropes, gloves, hiking poles, spikes, thermoses and water containers are just some of the items that are seen as compulsory for every keen hiker.

Merchants jumping on the outdoor activity wagon, this summer, shouldn’t hesitate to include ‘hiking’ as part of their online catalogue.

THE SEASON OF WATER SPORTS

Undoubtedly, getting closer to the water is one of the most popular getaways people take during the hot summer months. Whether it’s the seaside or the riverside, the lake nearby or the swimming pool, people need a wide range of equipment to make their water sports holiday worthwhile.

From wetsuits, snorkels and water masks, through to paddles, canoes, surfboards, and even vehicle roof storage boxes and adjustable car roof racks …these are all items that are selling incredibly well during the summer months.

LEISURE TIME IN THE GARDEN

As well as being a popular season for outdoors activities and sports, summer is also a great time for simply chilling in the garden, or enjoying the company of family and friends.

This makes home, garden and leisure products, such as hammocks, barbecues, garden furniture, garden umbrellas, grass mowers, deck chairs and inflatable pools, extremely popular during the summer.

No wonder then most of the leading marketplaces and online retailers in France, such as Priceminister, have already made ‘Home & Garden’ part of their summer deals and promotional campaigns.

The French Ecommerce Landscape

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