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We have our fingers on the pulse of global retail


10 May 2016

Over 21% of Russia’s 144 million consumers actively shop online, searching for more competitive prices and product diversity than is available in physical stores. Current the most popular categories in the region are books, electronics, home appliances, mom & kids, sporting goods, apparel and shoes.

Since online marketplaces play a key role in the Russian ecommerce industry, we have decided to take a look at the leading Russian marketplaces that should be considered when selling in the region.


Established back in 1998, Ozon is now the most recognisable online marketplace in Russia with more than 16 million customers in its database, over 850,000 unique daily visitors and upwards of 7 million app downloads…and counting

With more than 4 million listings, across 14 key product groups, Ozon represents a lucrative selling channel for international retailers operating across a variety of product verticals.


Launched in 2000, by the largest search engine in Russia, Yandex.Market is another of Russia’s leading online marketplaces. Offering a wide selection of products, ranging from kitchen utensils, apparel, children’s toys, auto parts and air conditioners, Yandex.Market current advertised over 57 million products, across 17 categories, and attracts more than 1.9 million unique visitors to the site every month.


Lamoda is the leading fashion marketplace in Russia, offering a great variety of products, including clothing, footwear, accessories, fragrances and home furnishings.

Widely known for its free express shipping and striving to provide customers with a greater choice of fashion brands as well as excellent customer service, Lamoda currently offers more than 2 million products from over 1,000 international brands.

KUPIVIP.COM is another leading fashion retailer in Russia, focused on selling discounted fashion and home goods from high-street and luxury brands.

Offering products at 90% off recommended retail values and hosting up to 20 private online flash sales per day, has rapidly grown to become a household name in Russia, attracting more than 6 million registered customers.


Founded in 2008 and starting life as a small online store specialising in computer equipment and accessories, is now one of the biggest players in the Russian online market. is a multi-category online store, offering more than 120,000 products, ranging from ultrabooks, smart phones and household appliances, to car tires, motor oil, children’s toys and goods for the home & garden.

AVITO is Russia’s leading site for online classified ads, effectively connecting a community of buyers and sellers throughout the country.

Open to both individual and professional sellers, Avito offers a wide selection of brand new and second-hand products, ranging from digital equipment and clothing, to cars and real estate.

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