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We have our fingers on the pulse of global retail


13 October 2015


The ecommerce industry in Ukraine is growing fast and modnaKasta is Ukraine’s leading ecommerce platform.

Founded in 2010 as the first Ukrainian online shopping club and backed by Naspers Group, modnaKasta processes over 200,000 orders per month and offers more than 2,500 fashion, apparel and footwear brands. modnaKasta prides itself on being the number one online shopping channel in Ukraine in terms of orders and year-on-year growth.


With a population of more than 44 million people and an internet audience that exceeds 20 million users, Ukraine is a fast developing consumer market that retailers can’t afford to overlook.

Although the ecommerce penetration in Ukraine stands at a low 3.5%, the online market in the country is already worth in excess of $2bn, split between more than 18 million online buyers.

Mobile shopping in Ukraine is growing rapidly, with 40% of all smartphone users having already bought online. The recent launch of a 3G service in Ukraine is expected to further boost online shopping economy in the country, since ecommerce mobile penetration is set to reach 10% by the end of the year.

As with other Eastern European markets, cross-border shopping is particularly attractive in Ukraine, since consumers are looking for products they cannot source at home. With this trend additionally boosting the online market in Ukraine, the local ecommerce industry is expected to more than double over the next few years, reaching $4.4bn by 2019.


The fashion market in Ukraine set to reach nearly $9bn by 2019, and ecommerce penetration in this category expected to account for around 14% by the same year; modnaKasta represents a lucrative selling channel for international retailers operating in this vertical.

The platform’s simple and user-friendly selling model, as well as its solid plans for further cross-border expansion, has already made modnaKasta the preferred online selling channel for well-known brands, such as Clarks, Geox, Zara, L’Oreal and many more.


You can of course sign up as a seller directly on modnaKasta, however, you will need to invest time and resources in capturing the specifics of the local market.

Alternatively, as market leading experts in global online marketplaces, Pentagon can fast track your international growth by setting-up and managing your store directly on modnaKasta.

We will provide a technical advisor to manage the integration between your brand and modnaKasta, an account manger to oversee the day-to-day running of your branded store, optimise product titles and boost sales through platform deals, a translations service to align all product descriptions and titles with local language nuances, and customer services support to ensure the expectations of local shoppers are met.

Talk to a member of our team today to find out how we can increase your international sales! Email:, call: +44 (0)20 8940 5392 or visit us

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