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MARKETPLACE FOCUS: LA REDOUTE

5 June 2015

About La Redoute

La Redoute is a company with a long history in France; it boasts 99% brand awareness in its native country, with more than 35% of all French e-buyers choosing to shop at La Redoute.

Today, La Redoute is also France’s most popular fashion and home website, stocking over 1,000 well-known brands, including Puma, Morgan, Bonobo Jeans and Samsonite, as well as the company’s own collections.

Currently, La Redoute is present in 26 countries, has more than 11 million active buyers, over 9.2 million unique visitors per month, and more than 700,000 users access the site via mobile applications.

La Redoute marketplace

In addition to its own collections and a wide selection of brands, La Redoute has launched its own marketplace; a service that provides consumers with an even greater product choice, as well as a direct relationship with brands – helping to confirm La Redoute’s unique positioning in the market.

La Redoute’s marketplace, laredoute.fr, went live in 2010 and currently represents 15% of the company’s global turnover, with a potential to reach up to 30% of company’s total sales by 2017. The marketplace shows a steady year-on-year growth and in 2014 it enjoyed more than a 30% increase in the number of new partners.

On laredoute.fr, buyers have access to thousands of listings from partner brands and professional sellers; primarily in the fashion and home categories, but they can also shop for products such as jewellery, watches and computers.

Some of the brands that are already live on La Redoute’s marketplace include Mango, Guess, Desigual, Isabel Marant, French Connection, Puma and Levi’s. About 90% of laredoute.fr shoppers are women between 26 and 35 years of age, and the average basket value of the marketplace is around €130.

What does La Redoute’s marketplace offer and how to get started?

Retailers who want to start offering their products on laredoute.fr and create a dedicated shop, on the leading online retailer in France, need to meet the specific requirements of La Redoute. This includes providing customer service in French, supplying an EAN (International Article Number) as a product identifier, listing new products and providing prices in Euros.

La Redoute is currently on the lookout for professional, high quality partners for its marketplace, who will not create competition with their own catalogue. Retailers also need to be aware that the items they offer on the marketplace do not belong to La Redoute, so they cannot benefit from discounts or rebates offered by the website.

Setting up a personalised e-shop on the marketplace is quick and easy. New partners are provided with a dedicated account manager, who will support their development on the e-marketplace. Marketing and media support will be also provided, increasing the visibility and sales of the newly launched retailers.

Listing on La Redoute’s marketplace is free of charge and is covered by the monthly subscription of €49.90. La Redoute refunds retailers three times per month, through a bank transfer after the deduction of a fixed after-sale commission.

Retailers have full control of product prices, delivery times and delivery charges. They can also offer a variety of payment options to their buyers, such as credit cards, private cards, e-carte bleue, or PayPal.

A Retailer's Guide to French Marketplaces

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