Our Head of Marketing, Jenni Day, explores the importance of taking the time to select the right online channel when expanding internationally. It might be easy to push your products into new markets, but getting them to sell is a different matter.
We take a look at how some of the leading brands, retailers and marketplaces, are capitalising on global sporting events to promote the increasingly popular activewear.
We explore which online marketplaces represent the most lucrative sales channels for fashion brands in France.
This Marketplace Focus series will share insider information on the international e-marketplaces who spoke at Fashion Without Borders. Today, we are looking at La Redoute, the most popular fashion and home website in France.
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