Mei Chen joined Alibaba focus on helping European companies expand to Asia and develop new revenue streams. In her role, Mei capitalises on her extensive experience in working with Fortune 500 companies in EMEA and the US.
Prior to Alibaba, Mei led the global efforts for Mobile App Developers at Google HQs, working with Sales, Marketing, Product and Legal teams to support developers and drive incremental revenue for Google. Prior to this, Mei managed global sales programs to accelerate growth through improvements in Google’s productivity in acquiring new advertisers.
In her free time, Mei advises and helps start-ups with areas such as online marketing strategies, monetisation and new go-to-market strategies.
Mei started her career in Marketing and Business Development for medical devices at General Electric (EMEA HQs). She holds a Bachelor degree in Business Management and Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).
Alibaba’s mission is to make it easy to do business anywhere. The company’s founders started it to champion small businesses, in the belief that the internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
Alibaba is the largest retail commerce company in the world in terms of GMV (gross merchandise volume). As of December 2016, it had 443 million annual active buyers on their marketplaces connecting with millions of merchants and brands.
Alibaba’s businesses are comprised of core commerce, cloud computing, mobile media and entertainment, and other innovation initiatives. It has a profit sharing interest in Ant Financial Services, the financial services group that operates through Alipay, the leading third-party online payment platform in China.
Alibaba’s UK business is situated in the heart of London, symbolic of the company’s mission to be at the heart of global trade. It is the gateway to China for many UK businesses, including Sainsbury’s, Cambridge Satchel Company and Burberry, amongst others.