Leena Khalil is the co-founder of Mumzworld, responsible for the developmental strategy and growth of the business in the GCC. Leena felt compelled to join the founding team of Mumzworld, in establishing a comprehensive bilingual online shopping and information portal dedicated to everything mother, baby and child that will empower mothers in the region.
Leena, a UK national who relocated to Riyadh in 2009, previously worked for Liberata, a leading business process outsourcer. Leena started her career in investment banking at San Francisco investment bank focused on the technology sector. She brings a wealth of experience to her role, combining strong analytical and financial skills with the ability to develop technology driven processes that increase access, reduce costs and improve quality. Her experience also extends to the listing of a number of Europe’s leading internet and technology firms during her time at Citigroup and Robertson Stephens International.
Leena holds a BA in Electrical Engineering from Cambridge University.
Leena is also kept busy by running a rich schedule for her children Hana, Ahmad and Jude.
Mumzworld.com has pioneered a revolutionary online e-commerce shopping experience and is the today largest #1 e-commerce play in the Middle East for the Mother, Baby & child segment. The brand is positioned as the premier, trusted and definitive source for all things mother, baby & child, offering customers access to the most comprehensive catalog of thousands of childcare and maternity-related items from hundreds of world-class brands in English and Arabic, delivered to any doorstep. The company operates within MENA’s projected US$8B Baby market and $30Billion ecommerce segment. Within only five years of launch, Mumzworld has established itself as a household name in the GCC.
Phone: +971 (0)4 433 9455