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Protect your brand from Chinese counterfeits

10
Jan

It is no secret that China is the world’s largest ecommerce market, but the prevalence of counterfeit goods can put brands off selling in this lucrative market. This blog explores a few of the steps you can take to protect your brand from Chinese counterfeits.

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Shortly before Christmas it was announced that the U.S. Trade Representative added Alibaba’s C2C online marketplace, Taobao, to a list of “notorious markets” that traffic in counterfeit goods. While Alibaba have recently taken steps to tackle counterfeit sellers, a study by the U.S. Chamber of Commerce found that the Chinese counterfeits industry brings in around […]

CLICK FRENZY: THE GROWING IMPORTANCE OF SINGLE DAY SHOPPING EVENTS

14
Dec

Single day shopping events are becoming increasing popular, by providing online shoppers with great discounts on quality, branded products – Click Frenzy is Australia answer to this new retail trend. In this blog we explore why single day shopping events are so powerful and why Click Frenzy is ‘The Sale that Stops a Nation’.

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Over the past few years, we have seen the growing importance of single day shopping events, from the rise of Black Friday among UK retailers to the mammoth Global Shopping Festival that is China’s Singles’ Day – an event which took a phenomenal US$17.8 billion during a 24-hour period. These single day shopping events continue […]

Driven by 18-39 year olds, the New Zealand and Australia cross-border ecommerce market is booming, with the USA, UK and China being the key markets for online consumers looking for that must have item. However, with almost 17 million savvy and highly engaged online shoppers between them, New Zealand and Australia are fantastic destinations for […]

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