Today, as part of his International SEO series, Ben Morgan, Head of Partnerships at Pricesearcher, takes a look at international keyword research and reveals the alternative tools to Google to help you boost your online rankings. You can also check out his other blogs in this series on Web Domain Authority and International SEO Considerations.
In the final part of the article keyword research for international SEO will be looked at. The vital consideration here is regarding machine translation and how dangerous it can be. You really need a native speaker who knows the slang, miss-spelling and colloquialisms with keywords. Sophisticated translation specialists like Translate Media use native speakers to translate product titles and descriptions with particular emphasis on the keywords that will improve the SEO of the product page and keyword research itself should be to an even higher level of understanding and research.
The following are tools and websites that can help understand your keywords in foreign languages:
a. Google Adwords Keywords Tool. By using the advanced option of Google’s Keyword Tool, it’s possible to select keywords by country and language. You enter an initial keyword, select a language and/or target countries, and Google will return a list of keyword ideas with the associated monthly volume for each which can then be used for content creation, ad-word spend, etc.
b. Trellians Keyword Discovery Tool. For an additional source of international keyword research, consider using Trellian’s Keyword Discovery tool. It includes data from many European countries and acts a good check of the Google AdWords tool to verify your research.
c. Google Insights for Search Use Google Insights for Search to explore trends in keyword search demand over time and identify market opportunity / trends over time. Google insights is obviously more valuable in the countries where they dominate the market share and so will be less relevant for China, Russia, S.Korea as mentioned previously.
d. Use a Proxy server to get results from a FR / DE IP address. Search engine results are often tailored to a user’s location which is determined by their IP address. To understand how results differ from country to country, you can use a proxy server to search using an international IP address which can be very useful for competitive analysis. Try this site for a selection of international proxy servers: http://www.proxy4free.com.
e. SEMrush / MOZ – the popular SEO tools can be used to research the keywords of your local competitors in the different international markets that are being considered.
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