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CLICK FRENZY: THE GROWING IMPORTANCE OF SINGLE DAY SHOPPING EVENTS

14.12.16

Over the past few years, we have seen the growing importance of single day shopping events, from the rise of Black Friday among UK retailers to the mammoth Global Shopping Festival that is China’s Singles’ Day – an event which took a phenomenal US$17.8 billion during a 24-hour period. These single day shopping events continue to capture consumer imagination, and are a great way for retailers to capitalise on increased online consumer traffic.

 

Click Frenzy

Back in 2012, Australia launched its own single day shopping event called ‘Click Frenzy’ – a pure online sales initiative similar to Cyber Monday. Despite a rocky start, the event website crashed within moments of its 2012 launch and was unavailable for most of the night, Click Frenzy has captured consumer attention and in 2015 generated more than $200 million during a 24-hour period.

 

The Sale that Stops a Nation

Held on the third Tuesday of November, Click Frenzy has become a focal point for Australian retail. More than 300 retailers offer up deals of up to 90% off the recommend retail price, while Aussie shoppers are able to snap up great bargains from the comfort of their own homes. In 2014, sales jumped from 28% on the previous year and the site has seen over 4.3 million shoppers since its inaugural event in 2012; that equates to over a million shoppers per event.

This frenzied 24-hour event not only sees large volumes of traffic on the Click Frenzy website, but also provides featured retailers with an online traffic boost; this was seen most clearly in 2012 when Woolworths saw a 200% increase of customers visiting their site when the Click Frenzy site was unavailable.

 

Hot single day deals

A huge range of retailers have been quick to benefit from Click Frenzy’s online traffic spike, including the likes of Levi’s, Adidas, Woolworths, Quiksilver, Microsoft, Samsung, Dell, Roxy and Pierre Cardin, to name a few.  And it is no wonder this sales event ‘stops the nation’ when the retailer is advertising hot deals such as:

  • Free cosmetics (customer only pays for shipping)
  • 70% off Oroton, Sheridan, Quiksilver and more
  • LG 49” Smart Full HD TV, $849 from Dick Smith
  • Up to 85%-90% off brand name fragrances
  • Further 15% of Groupon for Click Frenzy
  • Up to $500 off at Barbeques Galore, Microsoft and Dick Smith
  • 80% of shoes and fashion

 

Mobile is key!

A key take away from Click Frenzy 2015/2016 is that mobile matters! Australian’s are increasingly using their smartphones or tablets to shop on the go, and last year’s statistics proved that mobile usage was on the rise.

The Click Frenzy site is already geared up for mobile transactions, but for those retailers looking to capitalise outside of the main site, ensuring your site is mobile responsive and fully optimised will improve the user experience and help increase conversion rates.

 

Mayhem

Click Frenzy launched Mayhem in May 2015, a special 24-hour only shopping event to drive a retail sales spike during an otherwise quiet time of the year. The 2015 and 2016 events were very successful, achieving greater traffic and coverage than expected.

 

Travel Frenzy

New for 2016, Travel Frenzy is a dedicated 24-hour online shopping ‘netbuster’ event exclusively for travel, with deals of up to 70% off flights, cruises, tours and accommodation for some of the world’s most sought-after holiday destinations. Hosted by Click Frenzy, the sale allows holidaymakers the chance to visit places such as Los Angeles, Japan, Bali and Fiji at a fraction of the usual price in peak periods, and includes over 500 deals from in excess of 100 well-know travel brands.

 

 

If you are interested in boost your online sales or would like further information on how Pentagon works with global marketplaces to increase brand awareness, give the team a call on: +44 (0)20 8940 5392 or email: hello@wearepentagon.com

The Australian Ecommerce Landscape

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