WE ARE PIONEERS

UK RETAILER TO REACH 31 MILLION ONLINE SHOPPERS AFTER LAUNCHING ON RUSSIA’S LEADING ECOMMERCE STORE, OZON.RU

19th October, 2016: Pentagon is delighted to announce the launch of our client, TOWER London, on leading Russian ecommerce store, Ozon.ru. The London based, award winning shoe retailer is already selling on five other global marketplaces with Pentagon, and has plans to open up a further 10 markets within the next six months.

Ozon.ru was seen as a great expansion opportunity for TOWER London, who are looking to increase their online revenue and global brand awareness by exposing their brand to Russia’s 31 million online shoppers – many of whom already purchase from international retailers.

According to Data Insight, cross-border shopping is the fastest-growing segment of the Russian ecommerce market, currently accounting for $1.3 billion of the total $9.9 billion market. The significant growth of cross-border ecommerce has been attributed to Russian consumers being unable to find the desired products in local stores, therefore turning to international brands to fulfil their requirements.

As one of the most popular and widely recognised online stores in Russia, with over 15 million registered users and more than 4 million SKU’s across 14 key product verticals, Ozon.ru is a fantastic platform for UK retailers looking to enter the Russian ecommerce market.

Through Pentagon’s international consignment model, TOWER London products have been translated, optimised and fully listed on Ozon.ru by the Pentagon team. All orders are managed centrally at a UK warehouse, where they are sent directly to the customer through our approved delivery partners.

If you would like to find out more about selling on Ozon.ru or are interested in selling on any of our other global marketplaces, give the team a call on: +44 (0)20 8940 5392, email: hello@pentagon-interactive.co.uk or find out more at: wearepentagon.com

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