On May 31st, Pentagon attended a Cross Border Fashion Conference in Warsaw for the leading Polish marketplace, Allegro. Our CEO, Laurence Guy was invited to join a panel with Tomasz Nowak, the Chief Operating Officer of Allegro, as well as representatives of UKTI and the British Embassy in Poland.
Polish ecommerce is outpacing the rest of Europe, with 23% growth year-on-year compared to 18% in the rest of the single market. Moreover, the Allegro marketplace accounts for more than 50% of the Polish ecommerce market and has 14 million registered users, making it the number one destination for British brands looking to export to the country.
Allegro is actively looking for British retailers and has a dedicated “Brand Zone” known as “Strefa Marek”, where brands can get prominent positioning on the site and access to enhanced promotional materials like brochure pages, advertising banners and marketing events.
Pentagon CEO, Laurence Guy with Ewa Van Veenendaal-Rawicz, Acting Director at UKTI, Warsaw
As a trusted partner, Pentagon is working closely with the Allegro team to make the process of selling on the platform more seamless. If you want to learn more about how we can help you integrate to Allegro, manage your store on Allegro, or position you product on Allegro through our merchant of record store, then please reach out to one of our team.
You can get in touch by emailing: firstname.lastname@example.org or calling:
+44(0)20 8940 5392.