Fashion Without Borders. Today, we are providing an overview of Cdiscount, France’s largest ecommerce player.

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MARKETPLACE FOCUS: CDISCOUNT

19 April 2016

ABOUT CDISCOUNT

Cdiscount is France’s largest ecommerce player, operating across four continents: South America, Europe, Africa and Asia. Starting life as a discount online retailer, Cdiscount is now the second most visited website in the country; it has more than 16 million clients and enjoys over 11 million unique visitors per month.

Cdiscount’s marketplace, C le Marché, was launched in 2011 and has been showcasing an exponential growth rate ever since. Currently, it hosts more than 9,000 sellers and makes up as much as 27.5% of the gross sales volume of Cdiscount.com.

The marketplace offers a broad range of products across various categories, including men & women’s apparel, shoes & accessories, luggage, bath & bed, home accessories, furniture, consumer electronics, and toys & games.

THE FRENCH ECOMMERCE OPPORTUNITY

France has a very well-established ecommerce industry. The country boasted online sales of €64.9bn in 2015, currently has 62% of the population shopping online, and is the sixth largest ecommerce market worldwide!

The increasing number of ecommerce offers, the arrival of new shoppers and the stable rise in the number of online transactions clearly indicate that, in 2016, the growth of the French ecommerce market is not slowing down.

So, it is no surprise that online sales in France are expected to reach as much as €71.4bn by the end of the year, with 26% of this revenue coming from marketplaces.

Cross-border trade is also becoming increasingly popular among French consumers, as 45% of all online shoppers have already purchased at least one product internationally.

WHY CDISCOUNT?

With its well-developed distribution network, more than 17,500 pick-up points and ‘Fulfilment by Cdiscount’ delivery option, Cdiscount is well positioned to serve the needs of online shoppers throughout France.

To make sure its merchants have a great selling experience, Cdiscount also provides them with a safe and easy payment system, on-going support and a number of marketing opportunities within the platform.

HOW TO GET STARTED ON CDISCOUNT?

You can of course sign up as a seller directly on Cdiscount, however, you will need to invest time and resources in capturing the specifics of the local market.

Alternatively, as market leading experts in global online marketplaces, Pentagon can fast track your international growth by setting-up and managing your store directly on Flipkart.

We will provide a technical advisor to manage the integration between your brand and Cdiscount, an account manger to oversee the day-to-day running of your branded store, optimise product titles and boost sales through platform deals, a translations service to align all product descriptions and titles with local language nuances, and customer services support to ensure the expectations of local shoppers are met.

Talk to a member of our team today to find out how we can increase your international sales! Email: hello@pentagon-interactive.co.uk, call: +44 (0)20 8940 5392 or visit us at: wearepentagon.com.

A Retailer's Guide to French Marketplaces

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