Fashion Without Borders. Today, we are focusing on Fnac, one of the leading ecommerce platforms in France.

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MARKETPLACE FOCUS: FNAC

12 April 2016

ABOUT FNAC

Founded back in 1954, Fnac is one of France’s leading high-street retailers, specialising in audio, books, CDs, DVDs, games, photography and ticket sales.

Today, Fnac is the third most visited ecommerce site in France, after Amazon and Cdiscount, and is also one of the fastest growing marketplaces in the European ecommerce landscape.

Present in four European countries: France, Belgium, Portugal and Spain, Fnac’s marketplace has a customer base of more than 20 million, enjoys over 10 million unique visitors per month and offers more than 10 million items for sale, across various product categories, including technology, home and garden, books, sports and baby products.

THE FRENCH ECOMMERCE OPPORTUNITY

France is a very well established ecommerce market, and at the beginning of 2016, it continues to hold its firm position of being the third largest online industry in Europe and the sixth biggest ecommerce market worldwide!

Thanks to the growing number of online offers, the arrival of new shoppers and the stable rise in the number of ecommerce transactions, online retail sales in France are set to reach an impressive $45bn by the end of 2016 – an 11% increase on the year before.

With eight out of the top 15 online stores in France being traditional retailers, multi-channel commerce has become immensely popular in the country over the past year.

As with most online markets worldwide, cross-border trade is another trend that is rapidly gaining popularity among French e-shoppers and is expected to increasingly shape the online market in the country throughout 2016.

WHAT DOES FNAC’S OFFERING INCLUDE?

With its strong cross-channel network of physical stores, websites and marketplace, Fnac represents a lucrative selling channel for international retailers operating across various product verticals.

For example, if Fnac is out of stock, customers are always redirected to the marketplace offers, while connected terminals in physical stores allow shoppers to self-serve and easily reach online offers at any time.

To further support its merchants, Fnac provide assistance with sales and marketing strategy, and technical integration.

HOW TO GET STARTED ON FNAC?

You can of course sign up as a seller directly on Fnac, however, you will need to invest time and resources in capturing the specifics of the local market.

Alternatively, as market leading experts in global marketplaces, Pentagon can accelerate your international growth by setting up and managing your store directly on Fnac.

We will provide a technical advisor to manage the integration between your brand and Fnac, an account manger to oversee the day-to-day running of your branded store, optimise product titles and boost sales through platform deals, a translations service to align all product descriptions and titles with local language nuances, and customer services support to ensure the expectations of local shoppers are met.

Talk to a member of our team today to find out how we can increase your international sales! Email: hello@pentagon-interactive.co.uk, call: +44 (0)20 8940 5392 or visit us at:wearepentagon.com.

A Retailer's Guide to French Marketplaces

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