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THE GROWING ONLINE OPPORTUNITIES OF FLASH SALES AND SINGLE-DAY SHOPPING EVENTS

21.01.16

Savvy shoppers are increasingly looking for great deals and better bargains online. This means that limited-time sales events, such as flash sales and single-day shopping events, are expected to become even more popular this year.

As part of your 2016 ecommerce strategy, you should look to incorporate the concept of time-limited sales events in order to fully meet your shoppers’ expectations.

FLASH SALES

While flash sales are an already popular sales model, industry experts suggest that they will really take off in 2016, as they have become an expectation of online consumers, particularly during special occasions.

Flash sales are defined as discounts or promotions offered by an online store for a limited period of time. These sales usually last from a few hours to a few days, but some can even take place within the timeframe of 60 minutes.

Since the quantities of products offered in a flash sale are limited, the discounts are usually higher or more significant than run-of-the-mill promotions, making these short shopping events extremely appealing to bargain-hunters.

SINGLE-DAY SHOPPING EVENTS

With China’s Singles Day passing the £9.4bn mark this past 11.11 and becoming the biggest online spending day the internet has ever seen, single-day sales events are expected to become real shopping extravaganzas in 2016.

Similar to flash sales, big shopping days, such as Black Friday, Cyber Monday and Amazon’sPrime Day, provide shoppers with selected offers and discounts, but the exclusive deals are only available for a period of 24 hours.

As one-day sales events draw millions of exhilarated deal-hunters to spend on a single day, they provide retailers with a great platform for quick turnover and increased brand exposure, while also enabling them to test new markets and educate themselves on doing business internationally.

MAKING FLASH SALES AND SINGLE-DAY SHOPPING EVENTS WORK FOR YOU

While flash sales and one-day shopping events provide ecommerce players with an incredible sales opportunity, before jumping in, you need to make sure that your online store has a strong technology backbone to support the excessive volume of orders that will be coming in during the event.

Ensuring that your web store is well optimised for mobile is a must for successful participation, as more customers are prone to use their mobile devices to gain faster access to these time-limited shopping opportunities.

Last but not least, in order to make flash sales and one-day shopping events really work for you, you should also keep in mind that, while the majority of potential buyers will be expecting huge discounts across a variety of products, providing too high price cuts can end up damaging your brand in the long run.

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